Apr 09, 2021
Property and HR software packages go hand in hand. As a general overview, the main reason that HR software and luxury purchases such as property sit so well together is that nobody wants to make a life-changing property purchase if the vendor gives the impression of being ill-prepared and unprofessional.
There’s a reason property companies wear business suits and spend time learning to smile and make eye contact. People want to buy property from people who look like they know all there is to know about real estate. There has to be trust and personable communication. Or you may lose the sale. How can a Cloud HR Software tool help your property company to stand out in the crowd?
Let’s look at some top reasons for property companies to invest in an HR software package.
It’s not B2B, nor B2C, it’s B2P
That’s a lot of acronyms to take in if you’re unfamiliar with business jargon. B2C stands for business to customer, and B2B stands for business to business. Sales are conducted on the understanding that the consumer is either an individual (business to customer) or a brand (business to business). However, when it comes to property sales, the key factor to understand is that sales are based on B2P … business to people.
People make purchases. Not customers or brands. People. And people do not want to deal with a company that does not meet their expectations. HR software can help you to create a human-oriented business model that attracts real people looking for an efficient and professional service.
HR software helps to track and support each member of staff’s journey with the company, from performance reports and next steps to training and support that can lead to career progression. Where your employees experience a sense of positive connection with your company, public perceptions will follow.
Talent + HR Software = TOP Talent
Is your property company looking to attract top talent? Do you wish to support your current staff and encourage them to learn and adapt to market needs, improving their performance as a result? HR software allows you to invest in your staff. If you are not supporting staff with appraisals and a clear view of how they are a part of your company’s future, you may experience difficulties with staff retention.
The solution to attracting and retaining top talent is a suite of powerful HR software tools, which can help you to remember everything from staff birthday emails to offering staff insights into career progression.
Empowering Your Staff
Staff do not want to be micromanaged. Staff do not want to be analysed and criticised each time they make a decision. But those decisions do need to reflect company goals and marketing strategies. So how can we bridge the gap? HR software can help your staff to set and reach achievable tasks that you can monitor, breeding a sense of engagement and fulfilment that will lead to collective workplace success.
HR software can help you to break down any walls between you and your staff. Where staff feel valued, your property business will see the benefit in a more dedicated focus, lead generation, and sales.