Jan 09, 2018
You’ve already started on the latest diet endorsed by Gwyneth Paltrow, you’ve woken up at 5 AM to hit the gym, and your latest attempt to learn French has got off to a flying start.
So before your motivation to fulfil your New Year’s resolutions wears off, why not try a few new strategies for selling your property portfolio?
To help you expand and diversify your property portfolio, we’ve come up with a few pointers. Take a look and see how they could help you.
Two heads are better than one – and two property moguls means twice the profit.
If you can find a business partner as savvy as you, we recommend joining them to see how you can help each other.
Sites like Built Environment Networking are an easy way to check out property development events and tradeshows. Check it regularly to see what’s coming up in your area.
Check the effects of Brexit
It’s likely that a final Brexit deal will be negotiated between the United Kingdom and Mainland Europe in 2018. The repercussions of this deal are a mystery to every property developer, but one thing’s for sure – UK-based developers might want to hold off on European investments until they know where they stand.
The idea of investing in a holiday home in Nice might seem appealing, but it’ll be useless if property tariffs suddenly rise post-Brexit. Only time will tell, but our advice is to tread wisely.
Do some audience research
You might be great at finding luxurious properties for a song, but do you know the type of person you’re selling them to?
With a little audience research, you’ll find it easier to pin down your ideal demographic. You can do this by profiling previous buyers/tenants and figuring out how they’re most likely to find out about new properties.
Alternatively, send out surveys to former customers and prospective buyers to find out a little more about them. With this information in hand, your marketing campaigns will be all the more effective.
Perfect your haggling techniques
You don’t have to be a snake charmer in the property development business, but it helps.
This is the perfect time to further understand persuasion techniques used by communication experts – how can they help you receive a fairer deal in property negotiations?
For starters read a classic – How to Win Friends and Influence People by Dale Carnegie built the foundation for inspirational sales talk and, although dated, still contains a number of salient points. Then it’s onto How to Talk to Anyone by Leil Lowndes.
After you’ve ploughed through these must-reads, all that’s left is to put them into practice and see how they influence your buying and selling technique.
Read as many DIY books as you like, but little beats a fully accredited course from a bona fide university. That’s why we recommend a distance learning degree from a provider like Anglia Ruskin.
Distance learning allows you to study for a degree in the comfort of your own home or office, and at any time you like. You could have a leadership qualification that would help you manage a large team of property developers, and make you a pro at task delegation and workflow.
All of these tips will more than help you get your 2018 to a good start – so get cracking and make sure you put them into action.
Have you made any property development resolutions for 2018? Then let us know in the comments below.