Apr 07, 2017
There is further good news ahead for the composite door industry according to a report from Palmer Market Research who are predicting the industry to see ‘significant growth’ between now and 2020.
The Market for Domestic Entrance Doors report published at the end of 2016 showed that composite doors now account for 50% of the door market, which is also an increase of 54% by installed value with the inclusion of PVC/ABS faced doors.
Although the report predicts that the door market will remain ‘almost static’ over the next five years, there is a confident forecast of a 22% increase in composite door sales through to 2020.
Richard Kirman, Truedor Composite Doors Sales and Marketing Manager, commented:
“It is with interest that I read that Palmer is predicting a 22% in the market sector share of composite doors between now and 2020. By any stretch of the imagination, that is a huge growth, and whether it is achieved or not we will only know at the time. But I can understand his reasoning for thinking this – the consumer sector has really got an understanding now of ‘home make-over’. This has come through a proliferation of magazines and television programmes on the subject, and the involvement of celebrities with relevant knowledge and experience, such as our own product ambassador, George Clarke.”
Mr Kirman believes that the homeowner’s change of mind how they feel about a front door has made an impact:
“Most of all homeowners have moved their mindset from thinking about a new front door as a distress purchase which can really change both the appearance and the feel of their home, and most importantly how they will feel in it.”
Richard Kirman further added that the composite door industry played its part by increasing the range of doors, colours and glass in recent years:
“This is a dynamic change, and it is to the credit of the composite door industry that it has recognised this change and risen to the challenges it has brought. The range of door styles – from traditional to ultra-modern is now fantastic, as is the range of colours (we offer a bespoke painting service to ensure a customer can have exactly what they want), the availability of coloured outer frames, and the range of glass and hardware choices which are wider than they have ever been.”
Cwmbran-based Truedor have seen their sales more than double between 2015 and 2016 and are now looking ahead to the future:
“2016 proved to be a fantastic year for sales of IG Door’s Truedor products, with sales more than doubling those of the previous year. The FIT Show gave us a huge boost and brought in many new trade customers. Their efforts in selling to the market, supported by our Truedor Partner Programme, and the minimal effect of Brexit, helped us to achieve great things. I for one think Palmer’s predictions are just about right.”